Time is money, and money is something more than time...
Edgar Allan Poe

Market environment

The analysis of the market on which the company conducts its business has a fundamental importance not only for defining the current and planned market position but also for recognizing market potential, major competitors and barriers to entry. This part may provide data about the structure of income and major customers as well as information about current and planned market potential, which usually lay groundwork for the preparation of a sales plan.